Martin joins Citi from Wells Fargo, where he was most recently senior vice president and director of client management in the Southwest region.

In his new role, Martin will report to Russ Labrasca, who heads up the Houston office. He has over 30 years of banking experience in sales, lending and relationship management, the firm said. 

Prior to joining Wells Fargo in 2000, Martin spent five years at Bank of America, where he held senior roles as a wealth advisor.

In other recent developments this month, Citi hired a former managing director and head of marketing from HSBC Private Bank in Asia, to replace Money K, who is moving to head up the US firm's NextGen program. 

In addition, Mark Hewson was also hired as director and foreign exchange investment specialist and Maggie Osorio as director and law firm group private banker, based in San Francisco, CA, and Houston, TX respectively. Both joined from Wells Fargo.